Fashion: brand to watch - Waven

Whenever I get word of a new Scandinavian brand launching I sit up and listen. The reason, Scandinavians do parred down, off duty basics better than anyone else. They are however, often quite pricey.

So when I hear that a brand who 'take their inspiration' from parred down Scandinavian design is launching, but at an affordable price, I take notice. That brand is Waven and it's launching this month. Hot hot hot on the fashion radar, it produces quality denim and high street prices with a range that includes jeans (of course!), plus clean-line chambray shirts and jackets. I, for one, will absolutely be updating my wardrobe with some of their key pieces...

www.waven.co.uk